Fighting Words: Wellness and business are not at odds

Posted by Gina Holmberg on 24th Apr 2020

Fighting Words: Wellness and business are not at odds

A recent NY Times article claims the wellness industry is a joke and capitalizing on the pandemic. The author slams company owners and influencers claiming they are without any credibility. I agree that instagram advertising is out of hand. I don’t agree this is anything new. Even before these platforms and technologies, celebrity endorsements were alive and being used and abused: Jane Fonda and Cindy Crawford exercise videos; Suzanne Somers thigh master; Victoria Principal skin care--the list goes on.

In defense of Amanda, the founder of Moon Juice, she began her company out of experience and necessity during an auto-immune issue far before her company was formed. She researched; she studied; she became a patient; and she healed--all unconventionally. She saw a void, and filled it by starting a business. Her products and ingredients aren’t new—adaptogens have quite the history, but she made them relevant, available, and visually appealing (which isn’t a sin). Everything Amanda recommended, with the exception of a generic shout out to adaptogens, aren’t even things she sells/makes.

Jordan Younger is another woman annihilated in the article. She is a guinea pig that will try anything in the name of health to get some relief and healing from her ailments. I relate in a major way. When you are ill, yet still have hope, you keep moving forward and take risks. Is her 2-week water fast dangerous? Unsupervised, yes, but water fasts are nothing new. She is sharing her experience, and not advising anyone else to copy her health journey.

Boosting our immunity is vital right now, and is not even brought up by the CDC. Isn’t that the real issue? Every health regimine comes with discernment. It’s important to personally consider the pros and cons for your health and discuss them with a practitioner. I found this comment on the article from an ER doctor, and I think it sums it up beautifully:

I’m an ER doctor, so I am face to face with the situation at hand, and yes, conventional medicine is what is immediately needed. However, most of what we see on a regular basis in the ER and in medicine is due to a complete failure of wellness. The model of conventional medicine is to give a pharmochemical to a disease created by poor nutrition diets, chronic daily stress, lack of physical movement, lack of sleep, and social isolation [Ed. aside from this pandemic].

As long as people are washing hands, wearing cloth masks, and practicing social distancing, then whatever other viral protections they take are up to them.